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Outdoor Lighting Perspectives

North America's First Outdoor Lighting Franchise

We will help guide you every step of the way.

Launching an Outdoor Lighting Perspectives is an exciting adventure for all entrepreneurs. One of the biggest assets you will soon discover is the World Class Support team we have in place ready to help you with the launch and growth of your Outdoor Lighting Perspectives location. Are you ready to meet your team?

Executive Leadership

Chris Grandpre – Chariman and CEO of Outdoor Living Brands
Mr. Grandpre serves as chairman and chief executive officer (CEO) of Outdoor Living Brands, a company dedicated to franchising leading brands within the outdoor living market. As Chairman and CEO of Outdoor Living Brands, Mr. Grandpre sets strategic direction for the company, including growth through franchise operations, acquisitions, new business ventures, and fostering a corporate culture of innovation and service.

Prior to the formation of Outdoor Living Brands in 2008, Mr. Grandpre served as president of Archadeck since late 2005. Before joining Archadeck, he worked for the consulting firm Accenture, CFC, and two investment banking and merger and acquisition advisory firms, BB&T Capital Markets and Matrix Capital Markets Group, Inc. During his career, he has served in an advisory capacity on more than $500 million of corporate transactions including corporate sales, acquisitions, divestitures and both public and private market equity and debt financings.

Mr. Grandpre has a bachelor’s degree in business administration with a concentration in finance from the University of Notre Dame and a master’s of business administration from Virginia Commonwealth University. Mr. Grandpre resides in Richmond, Virginia, with his wife, Susan, and three children.

Scott Zide – Chief Operating Officer
As COO of Outdoor Living Brands, Mr. Zide manages day-to-day operations of the business.

Mr. Zide began working with OLP in 2000 as a franchise owner in St. Louis, Missouri, having spent several years as a franchise owner in the restaurant industry. In 2002 he was hired by Outdoor Lighting Perspectives Franchise (OLPF) as a consultant to help support new franchisees, leading to a full-time position as director of franchise support.

In June 2004, Mr. Zide and his wife, Erin, sold their OLP St. Louis location in preparation for a move to Charlotte, where he assumed the role of vice president of OLPF. During his tenure with OLP, he helped to dramatically grow the company, with primary responsibilities that included the day-to-day management of operations as well as long term strategic planning. Mr. Zide also co-founded Mosquito Squad in 2005, which was acquired by Outdoor Living Brands and has grown from 17 locations at the time of acquisition to over 175 locations today.

Mr. Zide graduated from the University of Kansas with a bachelor’s degree in business management. He resides in Richmond, Virginia, with his wife and two children.

Corey Schroeder – Vice President and Chief Financial Officer
As vice president and CFO of Outdoor Living Brands, Mr. Schroeder is responsible for the financial reporting and management of the business, assisting franchisees to evaluate the financial performance of their businesses, overseeing franchise compliance matters, and working to support the strategic direction of the company.

Prior to the formation of Outdoor Living Brands, Mr. Schroeder served as Vice President and CFO of Archadeck since 2006. His experience before joining Archadeck included a position in the corporate treasury department of CarMax, a Fortune 500 retailer of used automobiles. Mr. Schroeder also spent several years in merger and acquisition investment banking at Matrix Capital Markets Group, Inc. in Richmond, Virginia. During his investment banking career, he served in an advisory capacity on many transactions including corporate sales, acquisitions, divestitures and private equity and debt financings.

Mr. Schroeder has a bachelor’s degree in business administration with a concentration in finance from the University of Richmond and a master’s degree in accounting from the College of William and Mary. He also holds the Chartered Financial Analyst (CFA) designation. Mr. Schroeder resides in Richmond, Virginia, with his wife, Jessica, and their two children.

Rich Young – Vice President for Outdoor Lighting Perspectives

Mr. Young formerly served as director of franchise support for Outdoor Lighting Perspectives Franchise (OLPF), joining the company in April 2006 to assist in the support of the company’s franchisees. In this position, Mr. Young was responsible for all facets of franchise support, including development and implementation of field support programs, field visits and trade alliance development with companies such as GE Money and ADT Security Systems. Prior to his tenure at OLPF, Mr. Young spent 13 years in retail management at store, district, and regional levels for Target and Home Depot.

Mr. Young holds a bachelor’s degree in criminal justice from Madonna University in Livonia, Mich. He resides in Charlotte, North Carolina with his wife Amy, and their three children.

Operational and Marketing Support

Larry Spada – Brand Strategist at Outdoor Living Brands
In his position, Mr. Spada spearheads the brand personality efforts in creating a multi-brand franchise channel for the company, including Archadeck, Mosquito Squad, Outdoor Lighting Perspectives and Renew Crew.

Prior to the formation of Outdoor Living Brands, Mr. Spada served as director of brand marketing and lead generation for Outdoor Lighting Perspectives where he was responsible for the rebranding of the company, national advertising activities and the creation of a Lifestage Direct Mail methodology. Mr. Spada brings more than 25 years of marketing experience to Outdoor Living Brands, having worked with some of the country’s leading brands, including Bank of America, FedEx, Jack Daniels, Mayo Clinic and Saks Fifth Avenue.

Mr. Spada’s work experience includes tenures with several well-respected advertising and marketing agencies, including Adworks, Interactive Direct Marketing and Spada Advertising, companies that he founded and operated, as well as Wray Ward and iXL Enterprises, both in Charlotte, North Carolina.

A graduate of Canisius College in Buffalo, New York, Mr. Spada resides in Charlotte, North Carolina, with his wife, Laurel. They have two grown children.

Jim Morris – Director of Field Operations

Jim has been serving as Director of Field Operations since joining the Outdoor Living Brands team in January of 2014. Mr. Morris serves three primary functions in his role: field, product, and technical training as well as business support for all new franchisees, product and growth support for established franchisees, and product development and vendor relationships for Outdoor Living Brands Supply Corporation. Through classroom and field training in Richmond, as well as consistent field visits and constant communication, Mr. Morris provides the support needed to help franchisees maximize their location potential and become a market leader.

Before joining OLB, Jim served as Midwestern Regional Sales Manager for Cast Lighting covering a multi-state territory from 2007 to 2014. The primary focus of this position was supporting their distributors, designers, architects and contractors through sales support, service, product knowledge, classroom and field training, and project design and installation. Prior to working for Cast, owned and operated a successful full service landscaping business for eight years.

Jody Wetherill – Brand Marketing Manager

Jody Wetherill is the Brand Marketing Manager for both Archadeck Outdoor Living and Outdoor Lighting Perspectives. Ms. Wetherill provides training and serves in an ongoing consultative role for Archdeck Outdoor Living and Outdoor Lighting Perspectives franchisees. She leads all marketing projects that impact the brands nationally and helps identify, develop and support local programs that supplement national activities to achieve sales and profit objectives and build the brand. She also serves as the spokesperson for both brands serving as host in video marketing collateral.
Before joining Outdoor Living Brands in 2013, Ms. Wetherill served as Director of Marketing at Give More Media, Inc. (GiveMore.com) where she developed and executed both online and offline marketing strategies. While there, online pay-per-click campaigns increased sales revenue by 441%.

Ms. Wetherill also served as Area Marketing Director of Chick-fil-A, where she represented and worked closely with the Richmond area Chick-fil-A Operator (franchisee) group directing all of their area marketing efforts. She developed and executed the area marketing plan and managed all of the brand’s public relations and special event efforts.

Ms. Wetherill has a Bachelor’s degree in Science from Lake Superior State University. She resides in Richmond, Virginia with her husband, three children and golden retriever.

Jane Campbell – Inbound Marketing Manager

Ms. Campbell joined the Outdoor Living Brands team in January of 2009 and serves as Inbound Marketing Manager for Renew Crew, Archadeck Outdoor Living, Outdoor Lighting Perspectives, Mosquito Squad and Casuwel. With robust knowledge of the online environment, Ms. Campbell spearheads the overall inbound strategy for the company. She evaluates different opportunities and consults with franchisees as they build their online presence for their business. Ms. Campbell assists franchisees in all aspects of inbound marketing including website and search engine optimization, social media, and pay-per-click advertising. In addition, she monitors the inbound marketing space to regularly identify new tools and tactics as the online marketing arena tends to change frequently.

Steve Nguyen – Graphic Designer

Mr. Nguyen is Outdoor Living Brands award winning graphic designer. Mr. Nguyen has a firm belief that graphic design is much more than how something looks, but just as importantly, what something is trying to communicate. He utilizes a diverse art background to create compelling ways to use concept, color, composition, photography, typography and other media to create clear, successful projects. Mr. Nguyen holds a Bachelors of Arts in Graphic Design from Fredonia State University of New York.

Alex Waterfield – Accounting Manager

As Accounting Manager, Mr. Waterfield is responsible for the accounting processes and preparing the financial statements for Outdoor Living Brands. While Mr. Waterfield’s main focus is helping prepare and analyze the financial statements for Outdoor Living Brands, helping to prepare and analyze benchmarking information across the franchise systems and answering accounting questions for franchisees is also a core part of his duties.

Lisa Ervin – Logistics & Customer Service Manager

As the Logistics & Customer Service Manager, Ms. Ervin supports franchisees ordering and fulfillment activities with OLB Supply Cooperation by answering product related questions, monitoring delivery times, managing product databases, and is also the main day-to-day contact for all of our vendor partners. In addition, Ms. Ervin is the point of contact for Casuwel Sales Representatives, as well as, our direct-to-consumer marketing efforts. Lisa also coordinates all registration and communication for our Outdoor Living Brands annual conventions.

Amanda Berdeen – IT Training, Support & Development

Ms. Berdeen serves as our IT Support Specialist and is one of the valued members of our Outdoor Living Brands Technology Support team. Ms. Berdeen will assist you in implementing the Renew Crew technology platform. The technology platform currently includes Google Apps, the Performance Center, Quickbooks Online, and Service Minder. With a strong background in customer service coupled with her IT experience she is thrilled to be able to combine these skills to work with franchisees.

Pamela Leuer – IT Training, Support & Development

Ms. Leuer joined the Outdoor Living Brands team in March of 2014 as a valued member of the IT Training and Support team. Ms. Leuer assists all franchisees with technology questions and barriers they face on a day-to-day basis in their business. Providing IT support can be anything from setting up a new employee with an email, to making sure their Customer Management Relationship tools work properly.

Natalie Nguyen – Franchise and Accounting Coordinator

Ms. Nguyen joined Outdoor Living Brands in 2014 as our Franchise and Accounting Coordinator. Ms. Nguyen is one of the four valued members of our accounting support team and is always available to support our franchisees with any and all day-to-day accounting questions. She also is responsible for processing payments and royalties and assists with our franchise administration and compliance efforts.

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