Meet the Outdoor Lighting Perspectives Team

World-Class Leadership for Our Outdoor Living Franchise

Becoming a part of the Outdoor Lighting Perspectives team is an exciting adventure and one that is very rewarding. Our support team is unlike any others and is here to help you every step of the way. Your success is our success, so we are ready to help you from your launch and through the growth of your outdoor franchise location. In order to provide the support you need, we require a world-class team. We invite you to read about our impressive leaders below.

  • Picture of Scott Zide Scott Zide President and CEO of Outdoor Living Brands Read Bio
    Picture of Scott Zide
    Scott Zide President and CEO of Outdoor Living Brands

    Mr. Zide manages the day-to-day operations of Outdoor Living Brands. He started out as an OLP franchise owner in St. Louis, Missouri, in 2000, and in 2002 was hired by Outdoor Lighting Perspectives as a consultant to help develop and support new franchisees. He became Vice President of the OLP Franchise in 2004.

    Mr. Zide currently resides in Richmond, VA with his wife and two kids.

  • Picture of Corey Schroeder Corey Schroeder Chief Financial Officer and VP of Outdoor Living Brands Read Bio
    Picture of Corey Schroeder
    Corey Schroeder Chief Financial Officer and VP of Outdoor Living Brands

    Mr. Schroeder’s responsibilities include financial reporting and management of the business, assisting franchisees to evaluate the financial performance of their businesses, working to support the strategic direction of the company, and overseeing compliance matters.

    Some additional accomplishments include:

    • Vice President and CFO of Archadeck
    • Corporate treasury department of CarMax
    • Merger and acquisition investment banking
    • Master’s degree in accounting from the College of William and Mary
    • Chartered Financial Analyst (CFA) designation

  • Picture of Rich Young Rich Young Vice President & Brand Leader for Outdoor Lighting Perspectives Read Bio
    Picture of Rich Young
    Rich Young Vice President & Brand Leader for Outdoor Lighting Perspectives

    Mr. Young joined the company in April 2006 to assist in the support of the company’s franchisees and served as the Director of Franchise Support for Outdoor Lighting Perspectives. His core responsibilities included:

    • Execution of new franchisee training
    • Development and implementation of field support programs
    • Expanding and diversifying the OLP service offerings
    • Recruitment and retention of field support personnel
    • Franchise development
    • Rollout and execution of marketing plans at corporate and franchisee level

    Mr. Young also spent 13 years in various upper level management roles at Target and Home Depot. He holds a B.S. in criminal justice from Madonna University in Livonia, Michigan.

  • Picture of Erin Zide Erin Zide Director of Franchise Development Read Bio
    Picture of Erin Zide
    Erin Zide Director of Franchise Development

    Started working at OLB in March 2018, and core priorities include:

    • Drive the national development for Outdoor Lighting Perspectives franchise
    • Drive the national development for Archadeck Franchise

    What do you like most about working at Outdoor Living Brands?

    I am passionate about helping others achieve their goal of business ownership and growing our brands on a national level.

    When I’m not working, my favorite thing to do outdoors is…

    exercise and anything that involves my husband and two children.

  • Picture of Tom McCombs Tom McCombs Director of Operations Read Bio
    Picture of Tom McCombs
    Tom McCombs Director of Operations

    Tom joined the Outdoor Living Brands Team in 2016. Mr. McCombs serves the Outdoor Lighting Perspectives franchise community in a variety of fashions. His principle role is to help support the franchisees reach their business goals, from analyzing performances to recommending action plans that drive results to assisting with the development of new tools to enhance their operations.

  • Picture of Michael Glaeser Michael Glaeser Franchise Support Consultant Read Bio
    Picture of Michael Glaeser
    Michael Glaeser Franchise Support Consultant

    Michael joined the Outdoor Living Brands Team in 2020. Mr. Glaeser serves the Outdoor Lighting Perspectives franchise community in a variety of fashions. His principle roles are to: 1. Advise franchisees how to evaluate and act on financial analysis tools. 2. Facilitate learning and sharing of best practices in a wide variety of formats. 3. Ensure brand standard compliance with all products, operating systems, processes and initiatives to promote operational excellence and superior customer experiences.

  • Picture of Chris Haile Chris Haile Franchise Support Consultant Read Bio
    Picture of Chris Haile
    Chris Haile Franchise Support Consultant

    Chris joined the Outdoor Living Brands Team in 2006. Mr. Haile serves the Outdoor Lighting Perspectives franchise community in a variety of fashions. His principle roles are to: 1. Supporting franchises with an emphasis on installation and system troubleshooting. 2. Conducting field visits. 3. Assist in training new franchisees and their teams. 4. Researching and updating best field practices.

  • Picture of Alex Mercer Alex Mercer Brand Marketing Consultant Read Bio
    Picture of Alex Mercer
    Alex Mercer Brand Marketing Consultant

    Alex joined the team in 2018 and holds the position of Brand Marketing Consultant for Archadeck and Outdoor Lighting Perspectives. She serves as the franchisees’ main point of contact for their marketing needs and works with the team to put together the marketing strategy for the brand.

    Previously, Alex worked as an account executive at a full-service marketing agency where she managed a variety of projects including brand refreshes, websites, print, strategy and more. She is also a Past President of the Board of the American Marketing Association Richmond Chapter. Alex graduated from the University of Virginia and currently resides in Richmond, VA with her husband, Brian, and dog, Kona.

  • Picture of Jane Campbell Jane Campbell Digital Marketing Manager Read Bio
    Picture of Jane Campbell
    Jane Campbell Digital Marketing Manager

    Ms. Campbell joined the Outdoor Living Brands team in January of 2009 and serves as Digital Marketing Manager for Renew Crew, Archadeck Outdoor Living, Outdoor Lighting Perspectives, and Conserva Irrigation. With robust knowledge of the online environment, Ms. Campbell spearheads the overall inbound strategy for the company. She evaluates different opportunities and consults with franchisees as they build their online presence for their business. Ms. Campbell assists franchisees in all aspects of inbound marketing, including website and search engine optimization, social media, and pay-per-click advertising. In addition, she monitors the inbound marketing space to regularly identify new tools and tactics as the online marketing arena tends to change frequently.

    Ms. Campbell resides in Rochester Hills, MI with her husband and son.

  • Picture of Annena Ellis Annena Ellis Digital Marketing Consultant Read Bio
    Picture of Annena Ellis
    Annena Ellis Digital Marketing Consultant

    Annena Ellis joined the Outdoor Living Brands team in April of 2018 and serves as the Digital Marketing Consultant for Archadeck, Conserva Irrigation, Mosquito Squad, Outdoor Lighting Perspectives, and Renew Crew. With a background in inbound marketing, SEO, and marketing strategy, Annena Ellis helps franchises owners across all brands with their digital marketing initiatives and online presence. Utilizing her knowledge and passion for pay-per-click campaigns, search engine optimization, content creation, and email marketing, Annena assists franchisees with analyzing the strength of their online presences’ and provides practical recommendations on how they can improve with a goal of enhancing the success of their business overall.

    Originally from Raleigh, North Carolina and a graduate of the University of North Carolina Wilmington, Annena now resides in Richmond, Virginia with her dog/fur baby, Umphrey.

  • Picture of Abbey Payne Abbey Payne Digital Marketing Specialist Read Bio
    Picture of Abbey Payne
    Abbey Payne Digital Marketing Specialist

    Core priorities include:

    • Creating content and posting to social media platforms
    • Providing digital marketing support/services to Outdoor Living Brands Franchisees.

    What do you like most about working at Outdoor Living Brands? I really like the work atmosphere. Everyone in the office is so kind and welcoming; it makes me enjoy coming to work every day!

    When I’m not working, my favorite thing to do outdoors is… relaxing on my back porch or going for a walk.

  • Picture of Briana Spence Briana Spence Marketing Specialist, Archadeck and Outdoor Lighting Perspective Read Bio
    Picture of Briana Spence
    Briana Spence Marketing Specialist, Archadeck and Outdoor Lighting Perspective

    Core priorities include:

    • Supports Archadeck and OLP franchisees with their offline marketing efforts
    • Manage and execute direct mail campaigns
    • Project manage custom creative requests for Archadeck and OLP

    What do you like most about working at Outdoor Living Brands? Working with an incredibly creative and supportive team on new and exciting projects

    When I’m not working, my favorite thing to do outdoors is… take my dog on a hike, find a new brewery, or go fishing on the Chesapeake Bay

  • Picture of Steve Nguyen Steve Nguyen Creative Director Read Bio
    Picture of Steve Nguyen
    Steve Nguyen Creative Director

    Mr. Nguyen is Outdoor Living Brands award-winning graphic designer. Mr. Nguyen has a firm belief that graphic design is much more than how something looks, but just as importantly, what something is trying to communicate. He utilizes a diverse art background to create compelling ways to use concept, color, composition, photography, typography, and other media to create clear, successful projects. Mr. Nguyen holds a Bachelors of Arts in Graphic Design from Fredonia State University of New York.

  • Picture of Cristin Smith Cristin Smith Accounting Manager Read Bio
    Picture of Cristin Smith
    Cristin Smith Accounting Manager

    Started working at OLB in January 2018, and core priorities include:

    • Lead the support team accounting department.
    • Produce and analyze the corporate financial statements and budget presentations.
    • Provide support to the franchise locations with their accounting needs.

    What do you like most about working at Outdoor Living Brands?

    My favorite part of my job at Outdoor Living Brands is being able to help small business owners understand the financial status of their business by supporting their accounting processes and financial statement analysis.

    When I’m not working, my favorite thing to do outdoors is

    go canoeing and smallmouth bass fishing on the river with my husband and children.

  • Picture of Erich Johnston Erich Johnston Franchise Technology Solutions Manager Read Bio
    Picture of Erich Johnston
    Erich Johnston Franchise Technology Solutions Manager

    Started working at OLB in July of 2018, and core priorities include:

    • Leads and manages all technology-related functions and projects for the organization.
    • Maintains and enhances the technology platforms utilized by all four brands.
    • Manages the IT Helpdesk and new and ongoing training initiatives.

    What do you like most about working at Outdoor Living Brands?

    I love working with franchisees and brand support teams to develop and implement new programs and functionality that increase efficiency and productivity.

    When I’m not working, my favorite thing to do outdoors is

    take the kayaks somewhere peaceful and catch some fish.

  • Picture of Zach Xavier Zach Xavier Technology Training and Support Consultant Read Bio
    Picture of Zach Xavier
    Zach Xavier Technology Training and Support Consultant

    Started working at OLB in September 2019, and core priorities include:

    • Onboard New Franchisees
    • Provide Helpdesk Support
    • Maintain Company Technology Platforms

    What do you like most about working at Outdoor Living Brands?

    The relationships with franchisees. The dynamic is warm, inviting, and friendly with everyone in the company.

    When I’m not working, my favorite thing to do outdoors is…

    Woodworking! I like to build furniture from scratch, or modify existing furniture into something new. I also enjoy hiking with my wife and 2 dogs.

  • Picture of Daniel Cockerill Daniel Cockerill Technology Training and Support Consultant Read Bio
    Picture of Daniel Cockerill
    Daniel Cockerill Technology Training and Support Consultant

    Started working at OLB in May 2021, and core priorities include:

    • Bringing my knowledge of our CRM to all locations
    • Using my experience as an office manager to train new locations
    • Making everyone’s life easier by getting their systems set up and optimized

    What do you like most about working at Outdoor Living Brands?

    Working with a great group of people who all have the same goals in mind

    When I’m not working, my favorite thing to do outdoors is…

    Play golf

  • Picture of Ryan Larkin Ryan Larkin Logistics and Customer Support Associate Read Bio
    Picture of Ryan Larkin
    Ryan Larkin Logistics and Customer Support Associate

    Ryan joined the Outdoor Living Brands Team in October of 2020

    His Core priorities are:

    • Franchise support for the Outdoor Lighting Perspectives products and solutions
    • Process, fulfill and manage all lighting orders
    • Partner and coordinate with our vendors for returns, warranties and product sourcing
    • Utilize and improve our ecommerce platform and processes

    What do you like most about working at Outdoor Living Brands?
    I enjoy helping our franchisees create fabulous outdoor living environments and working with such a fantastic team of professionals.

    When I’m not working, my favorite thing to do outdoors...
    Is being out in it, kayaking, running, beaching, and taking it all in.