Meet the Outdoor Lighting Perspectives Team

Scott Zide President and CEO of Outdoor Living Brands

Mr. Zide manages the day-to-day operations of Outdoor Living Brands. He started out as an OLP franchise owner in St. Louis, Missouri, in 2000, and in 2002 was hired by Outdoor Lighting Perspectives as a consultant to help develop and support new franchisees. He became Vice President of the OLP Franchise in 2004.

Mr. Zide currently resides in Richmond, VA with his wife and two kids.

Corey Schroeder Chief Financial Officer and VP of Outdoor Living Brands

Mr. Schroeder’s responsibilities include financial reporting and management of the business, assisting franchisees to evaluate the financial performance of their businesses, working to support the strategic direction of the company, and overseeing compliance matters.

Some additional accomplishments include:

• Vice President and CFO of Archadeck
• Corporate treasury department of CarMax
• Merger and acquisition investment banking
• Master’s degree in accounting from the College of William and Mary
• Chartered Financial Analyst (CFA) designation

Rich Young Vice President & Brand Leader for Outdoor Lighting Perspectives

Mr. Young joined the company in April 2006 to assist in the support of the company’s franchisees and served as the Director of Franchise Support for Outdoor Lighting Perspectives. His core responsibilities included:

• Execution of new franchisee training
• Development and implementation of field support programs
• Expanding and diversifying the OLP service offerings
• Recruitment and retention of field support personnel
• Franchise development
• Rollout and execution of marketing plans at corporate and franchisee level

Mr. Young also spent 13 years in various upper level management roles at Target and Home Depot. He holds a B.S. in criminal justice from Madonna University in Livonia, Michigan.

Erin Zide Director of Franchise Development

Started working at OLB in March 2018, and core priorities include:

• Drive the national development for Outdoor Lighting Perspectives franchise
• Drive the national development for Archadeck Franchise

What do you like most about working at Outdoor Living Brands?

I am passionate about helping others achieve their goal of business ownership and growing our brands on a national level.

When I’m not working, my favorite thing to do outdoors is…

exercise and anything that involves my husband and two children.

Tom McCombs Director of Operations

Tom joined the Outdoor Living Brands Team in 2016. Mr. McCombs serves the Outdoor Lighting Perspectives franchise community in a variety of fashions. His principle role is to help support the franchisees reach their business goals, from analyzing performances to recommending action plans that drive results to assisting with the development of new tools to enhance their operations.

Michael Glaeser Franchise Support Consultant

Michael joined the Outdoor Living Brands Team in 2020. Mr. Glaeser serves the Outdoor Lighting Perspectives franchise community in a variety of fashions. His principle roles are to: 1. Advise franchisees how to evaluate and act on financial analysis tools. 2. Facilitate learning and sharing of best practices in a wide variety of formats. 3. Ensure brand standard compliance with all products, operating systems, processes and initiatives to promote operational excellence and superior customer experiences.

Chris Haile Franchise Support Consultant

Chris joined the Outdoor Living Brands Team in 2006. Mr. Haile serves the Outdoor Lighting Perspectives franchise community in a variety of fashions. His principle roles are to: 1. Supporting franchises with an emphasis on installation and system troubleshooting. 2. Conducting field visits. 3. Assist in training new franchisees and their teams. 4. Researching and updating best field practices.

Alex Mercer Brand Marketing Consultant

Alex joined the team in 2018 and holds the position of Brand Marketing Consultant for Archadeck and Outdoor Lighting Perspectives. She serves as the franchisees’ main point of contact for their marketing needs and works with the team to put together the marketing strategy for the brand.

Previously, Alex worked as an account executive at a full-service marketing agency where she managed a variety of projects including brand refreshes, websites, print, strategy and more. She is also a Past President of the Board of the American Marketing Association Richmond Chapter. Alex graduated from the University of Virginia and currently resides in Richmond, VA with her husband, Brian, and dog, Kona.

Jane Campbell Director of Marketing

Ms. Campbell joined the Outdoor Living Brands team in January of 2009 and serves as Digital Marketing Manager for Renew Crew, Archadeck Outdoor Living, Outdoor Lighting Perspectives, and Conserva Irrigation. With robust knowledge of the online environment, Ms. Campbell spearheads the overall inbound strategy for the company. She evaluates different opportunities and consults with franchisees as they build their online presence for their business. Ms. Campbell assists franchisees in all aspects of inbound marketing, including website and search engine optimization, social media, and pay-per-click advertising. In addition, she monitors the inbound marketing space to regularly identify new tools and tactics as the online marketing arena tends to change frequently.

Ms. Campbell resides in Rochester Hills, MI with her husband and son.

Annena Ellis Digital Marketing Manager

Annena Ellis joined the Outdoor Living Brands team in April of 2018 and serves as the Digital Marketing Consultant for Archadeck, Conserva Irrigation, Mosquito Squad, Outdoor Lighting Perspectives, and Renew Crew. With a background in inbound marketing, SEO, and marketing strategy, Annena Ellis helps franchises owners across all brands with their digital marketing initiatives and online presence. Utilizing her knowledge and passion for pay-per-click campaigns, search engine optimization, content creation, and email marketing, Annena assists franchisees with analyzing the strength of their online presences’ and provides practical recommendations on how they can improve with a goal of enhancing the success of their business overall.

Originally from Raleigh, North Carolina and a graduate of the University of North Carolina Wilmington, Annena now resides in Richmond, Virginia with her dog/fur baby, Umphrey.

Abbey Payne Digital Marketing Specialist

Core priorities include:

• Creating content and posting to social media platforms
• Providing digital marketing support/services to Outdoor Living Brands Franchisees.

What do you like most about working at Outdoor Living Brands? I really like the work atmosphere. Everyone in the office is so kind and welcoming; it makes me enjoy coming to work every day!

When I’m not working, my favorite thing to do outdoors is… relaxing on my back porch or going for a walk.

Briana Spence Marketing Specialist, Archadeck and Outdoor Lighting Perspective

Core priorities include:

• Supports Archadeck and OLP franchisees with their offline marketing efforts
• Manage and execute direct mail campaigns
• Project manage custom creative requests for Archadeck and OLP

What do you like most about working at Outdoor Living Brands? Working with an incredibly creative and supportive team on new and exciting projects

When I’m not working, my favorite thing to do outdoors is… take my dog on a hike, find a new brewery, or go fishing on the Chesapeake Bay

Steve Nguyen Creative Director

Mr. Nguyen is Outdoor Living Brands award-winning graphic designer. Mr. Nguyen has a firm belief that graphic design is much more than how something looks, but just as importantly, what something is trying to communicate. He utilizes a diverse art background to create compelling ways to use concept, color, composition, photography, typography, and other media to create clear, successful projects. Mr. Nguyen holds a Bachelors of Arts in Graphic Design from Fredonia State University of New York.

Cristin Smith Accounting Manager

Erich Johnston Franchise Technology Solutions Manager

Zach Xavier Technology Training and Support Consultant

Daniel Cockerill Technology Training and Support Consultant

Started working at OLB in May 2021, and core priorities include:

• Bringing my knowledge of our CRM to all locations
• Using my experience as an office manager to train new locations
• Making everyone’s life easier by getting their systems set up and optimized

What do you like most about working at Outdoor Living Brands?

Working with a great group of people who all have the same goals in mind

When I’m not working, my favorite thing to do outdoors is…

Play golf

Ryan Larkin Logistics and Customer Support Associate

Ryan joined the Outdoor Living Brands Team in October of 2020

His Core priorities are:

• Franchise support for the Outdoor Lighting Perspectives products and solutions
• Process, fulfill and manage all lighting orders
• Partner and coordinate with our vendors for returns, warranties and product sourcing
• Utilize and improve our ecommerce platform and processes

What do you like most about working at Outdoor Living Brands?
I enjoy helping our franchisees create fabulous outdoor living environments and working with such a fantastic team of professionals.

When I’m not working, my favorite thing to do outdoors...
Is being out in it, kayaking, running, beaching, and taking it all in.