Christmas in July - Outdoor Lighting Perspectives Annual Holiday Training
Outdoor Lighting Perspectives support team is gearing up for next week’s annual Holiday Lighting training. Each July, our franchisees are invited to Richmond, VA to attend a 3 day training class to help our franchisees prepare for the holiday season. Believe it or not, our franchisees begin advertising for Holiday lighting services around October to ensure they maximize on the selling potential the season brings.
The training will kick off on Tuesday with an introduction and overview for the coming week’s classes by Rich Young (VP of Operations) and Jim Morris (Director of Field Support). Rich and Jim will spend the day presenting a variety of different product from various vendors that the franchisees will be able to share with consumers in their local markets. To best serve our valued franchisees, Rich and Jim have invited our manufacturing partner, American Lighting to visit the team to show and discuss the new products for 2014. American Lighting will discuss many of the features and benefits the new products bring to table as well as reviewing some of the more consistent sellers that are mainstays in many Holiday Lighting designs.
The team will also spend a great deal of time reviewing the sales process and even take the franchisees out into the field where they will be able to run through the Holiday Lighting Design sales process. Beginning with the custom design, the franchisees will pick lighting products that will provide an elegant design and match the architectural facade of a home here in Richmond, VA. They will then run through the pricing and proposal aspect of the sale before they install and take down the holiday fixtures concluding the hands-on portion of their field training.
Our marketing team will also spend a fair amount of time with our franchisees to help them create an integrated marketing strategy to deploy prior to the season. Jody and Jane will share new images and designs that will help the franchisees generate leads in their local market and create more sales this holiday season.
Our Holiday Lighting program offers franchisees an excellent opportunity to extend the life of their season. In fact, our franchisee in Pittsburgh saw great success last year and has been kind enough to offer to come in and share some of his first hand tips and ideas with the entire class to help each of them develop and maintain a successful new facet for their Outdoor Lighting Perspectives franchise.
We are all thrilled to welcome our franchisees to Richmond next week and look forward to seeing their success continue to grow year after year.
To learn more about our world class holiday lighting services, visit our website at http://www.outdoorlights.com/inspiration/#seasonal or call us today!