Why You Should Add Landscape Lighting to Your Home Improvement Business

See Your Business in a Whole New Light

As a home service professional, you have the privilege of working directly with homeowners, helping make their properties more functional, comfortable and attractive. That’s what makes outdoor lighting a natural extension of what you already do. Whether you provide landscaping, lawn maintenance or deck and patio services, exterior lighting is a relatively easy add-on with big ROI potential.

Here are 4 Reasons Investing in an OLP Franchise Makes Sense

  1. Win more bids as a one-stop shop: Homeowners are likely to turn to contractors they trust, even for different services.

  2. Offset seasonality concerns: Depending on where you’re located, exterior services such as roofing, lawncare and painting tend to slow down in the winter months. OLP franchisees, however, stay busy all year with holiday lighting services.

  3. Broaden your client demographic: Exterior lighting services make inroads to higher-end clientele, people who are proud of their homes and want to keep up with the Joneses, so to speak.

  4. Cross-market your services: There’s marketing synergy between complementary businesses such as landscaping, irrigation, deck building and exterior lighting. Cross marketing these services will lower your cost-per-client and increase your “share of wallet.”

If You Already Own an Outdoor Lighting Business…

You currently own a lighting business. Great! Transitioning to an OLP franchise will be easy. You already know the ropes and now you have an opportunity to provide even better service using our proven systems and processes. Here’s how you’ll benefit by converting your business into a franchise:

  • Brand recognition: We’ve been at this for 25 years and have become an established brand with a rock-solid reputation and a large online presence. When homeowners think outdoor lighting, they think OLP.

  • Stronger gross profit margins: Our products boast some of the highest margins in the industry with the average OLP location earning a gross profit margin of 53.8%. See our current FDD for more information.

  • Lower cost of goods: Leverage buying power with our preferred suppliers.

  • Advanced marketing and technology: Streamline operations and generate more leads.

Become Your Local
Outdoor Lighting Expert
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A typical investment to open a franchise ranges from $85,025 - $184,050 *Required Fields