We’re excited to announce Lance Shackelford as our brand-new franchisee in Arkansas, The Natural State. And what a beautiful state it is with its parks and recreational areas, hiking trails, mountains, caves, rivers, hot springs… and back yards!
Lance has placed himself as the first Outdoor Lighting Perspectives franchisee in the state, specifically located in the Jonesboro area in the northeastern portion of Arkansas.
“I looked at a lot of franchises, and I was very impressed with the product quality and nighttime demos that Outdoor Lighting Perspectives offers,” said Lance. “I didn’t want to sell something that I didn’t believe in. And I believe in the OLP products and Outdoor Living Brands, so it’s a great fit for me.”
Another benefit that Lance says swayed him toward a new career opportunity with Outdoor Living Brands is the people, passion, and support behind the product at OLB.
And the great news is that Lance is already experiencing some fast and early success. His website has shot straight to number one in local Google searches. And he’s secured several installations from his first regional mailer – some from as far away as two hours!
After spending 10 years in the oil and gas industry and experiencing pay cuts and reduced work time, Lance was ready for a change that offered consistent pay and work. Knowing that people are looking to spend more time outdoors – building more outdoor spaces like kitchens, patios, pools, and decks – helped Lance decide on his next career move. Plus, he and his wife love spending time outdoors so it’s really a perfect match.
Now, Lance can work as his own boss, which allows him more stability and the ability to set his schedule and break away to spend time with his wife, two older children, two younger children, and one grandson.
“A home is a person’s biggest investment, and I want to help people improve people’s homes,” said Lance.
Lance is currently running a home-based operation, and he is looking to establish a brick-and-mortar location in the near future. “Right now, the industry is ripe for expansion and there is low competition in the Arkansas area,” said Lance.
In addition, Lance is looking forward to opening other Outdoor Living Brands franchises in the future. For Lance, OLP is proving to live up to Arkansas’ former nickname – The Land of Opportunity.
Congratulations, Lance. We welcome you to the Outdoor Living Brands family!