Ms. Campbell joined the Outdoor Living Brands team in January of 2009 and serves as Digital Marketing Manager for Renew Crew, Archadeck Outdoor Living, Outdoor Lighting Perspectives, and Conserva Irrigation. With robust knowledge of the online environment, Ms. Campbell spearheads the overall inbound strategy for the company. She evaluates different opportunities and consults with franchisees as they build their online presence for their business. Ms. Campbell assists franchisees in all aspects of inbound marketing, including website and search engine optimization, social media, and pay-per-click advertising. In addition, she monitors the inbound marketing space to regularly identify new tools and tactics as the online marketing arena tends to change frequently.
Ms. Campbell resides in Rochester Hills, MI with her husband and son.