OLP has a proven, well-respected track record of lead generation and business
development practices that have led to over $200 million of business.
Further, as part of Outdoor Living Brands, OLP franchisees have access
to marketing and lead generation best practices shared across our multiple
brands. This includes traditional lead generation activities such as targeted
direct mail, print advertising, home and garden shows, referral marketing
and guerrilla marketing strategies and tactics. In addition, we have developed
an online strategy that gives our franchisees the necessary tools and
guidance to have a leading presence on the web and across various social
marketing professionals help franchisees develop their annual marketing plans and determine which
strategies and tactics best fit the marketplace and provide the strongest
ROI. The philosophy of our marketing team is to proactively research and
identify new marketing and advertising opportunities for the franchise system.
Customer Loyalty & Retention
A proven client experience sets us apart from other home service contractors.
From the initial call to the post-installation follow-up, our well-defined
process leads to more referrals and ongoing maintenance and service revenue.
At Outdoor Living Brands and OLP, we measure our customer satisfaction
using the Net Promoter Score, and our customer loyalty rates compare favorably
with world-class brands across many industries.
Comprehensive Technology Platform
OLP has created a suite of technology tools to support the daily efficient
operations of the business. They include a full enterprise service platform
(i.e., CRM, field operations, accounting integration, etc.) that will
allow you to manage daily workflow, from marketing to the initial customer
call all the way through invoicing and collection of receivables.
Franchise Partner Network
You’ll have dozens
and dozens of partners in the business—and your fellow franchise partners have
been there and done that. You’ll find that your fellow franchisees
will be a trusted and experienced network that you’ll rely on for
advice, guidance, and support—shortening and easing your learning
curve in the business.
OLP, featured as one of the “Inc. 5000 Fastest Growing Companies
in America,” has been designated as a “World Class Franchise”
by the Franchise Research Institute, a third-party firm that surveys franchise
systems for franchisee satisfaction and support. Less than three dozen
franchise systems, out of the over 3,000 franchise concepts, have earned
this prestigious distinction determined solely by the satisfaction of
our existing franchisees.
Comprehensive Initial Training
We created the category of low-voltage landscape lighting. In fact, we
pioneered the processes and technology used by the entire industry. Every
day we continue to refine our systems to maximize your expertise and optimize
your chances of exceeding your goals for your business. Here’s an
outline of the extensive training you will receive as a franchisee (and
this is just the first seven days).
Your first day will allow you to meet our Digital Marketing Manager, Jane
Campbell, and our Brand Marketing Consultant, Alex Mercer. They will cover:
- Marketing and lead generation strategies and tactics
- National Marketing Fund
- Marketing plan development and implementation
On day 2, you will meet with our Technology and Finance Team. They will cover:
- Technology platform including our intranet and client relationship management tool
- Accounting best practices and chart of accounts
Day Three & Four
On days three and four you will meet our Director of Field Operations,
Jim Morris. Jim will cover:
- Lighting design techniques and product application
- Advanced design techniques
- Night time demonstration
- C.O.L.T.(Certified Outdoor Lighting Technician) introduction
- The Lighting Boss design software
- Field installation
- Field service and maintenance
Our fifth day will introduce you to Rich Young, Our Vice President, and
our Senior Field Consultant, Tom McCombs. They will cover:
- OLP sales methodology
- Pricing jobs
- Using technology when selling
- The AMP (Annual Maintenance Plan)
- LAS( Lighting Assessment Score)
On day six, you will meet with members from our operations and digital
marketing team. They will cover:
- Building trade alliances
- Developing your microsite
- Reputation software
- Call service introduction
- Vendor review
- CRM recap and review
On day seven we wrap and training and review each key area with the respective
departments. They will cover:
- Goal setting and support expectations
- Marketing review
- Technology review
- Sales review
- Product and design review
Once you’re up and running, the training doesn’t stop there.
On an ongoing basis, our franchise partners benefit from structured field
visits from OLP’s corporate support team, phone support five days
a week, and both an online Performance Center for best practices information
and the Marketing Shoppe for marketing materials.
Because our success is dependent on your success, we are always looking
for more ways to enhance your abilities and expand your skillset. In addition
to our initial training and ongoing support with your day-to-day tasks,
we offer unique classes and annual meetings to bring our franchisees to
the next level.
Some other resources include:
Annual Holiday Lighting Training Class—Every August, franchisees from far and wide gather in Richmond, VA, for
Outdoor Lighting Perspectives Annual Holiday Training Class. During the
4-day training program, rookie and veteran franchisees are able to learn
about the newest and hottest holiday lighting products, explore new tactics
with our marketing team, and even head out in the field for hands-on installation
training. The training class is always a big hit with our family of franchisees
and leaves them feeling excited and ready for the upcoming holiday season.
Annual Midyear Meeting – Each summer, Outdoor Lighting Perspectives brings franchisees
together for a mid-year meeting. Franchisees themselves create the agenda
ensuring the most pertinent topics are covered in addition to priceless
The Outdoor Living Brands Annual Meeting—Franchisees from all four World Class Franchise opportunities meet
each year to foster education, growth, and opportunities in the coming
year. The annual meeting is the highlight of every year and we look forward
to seeing you at our next meeting in January.