World Class Training & Support from the Leader in Outdoor Lighting

We’ll Light the Way

OLP’s franchise model operates on the simple premise that your success is our success. That’s why we’re fully committed to giving you the tools and training needed to reach your business goals. Being an OLP franchisee plugs you into the Empower Brands family, which gives you access to cutting-edge programs and marketing support from the brightest minds in the outdoor living industry.

Learn the OLP Path to Success in 7 Days

During our comprehensive initial training program, you’ll learn all about our proprietary systems and how to use them to advance your business and crush your goals. By Day 7, you’ll be off to the races, equipped with industry-leading tools and marketing support.

Here’s an outline of our 7-day training program:

Day One

Meet our Digital Marketing Manager and Brand Marketing Consult. They’ll cover the ins and outs of effectively marketing your OLP franchise using our proven system. This will include:

  • Marketing and lead-gen strategies and tactics

  • National Marketing Fund

  • Marketing plan development and implementation

Day Two

Meet our Technology and Finance Team to get an in-depth understanding of our:

  • Technology platform, including our intranet and client relationship management tool

  • Best-practices and chart of accounts

Days Three & Four

Meet our Director of Field Operations. This is where you’ll learn the logistics of operating your OLP location. Topics include:

  • Lighting design techniques and product application

  • Advanced design techniques

  • Nighttime demonstration

  • Introduction to C.O.L.T. (Certified Outdoor Lighting Technician)

  • The Lighting Boss design software

  • Filed installation

  • Field service and maintenance

Day Six

Meet again with members of our marketing and operations teams to learn more about the benefits of being in the Empower Brands network, including:

  • Building trade alliances

  • Reputation software

  • Vendor review

  • CRM recap and review

Day Seven

You’re almost there! On your final day of training, we’ll review key areas, including:

  • Goal setting and support

  • Marketing

  • Technology

  • Sales

  • Product and design

Ongoing Support

Our training doesn’t stop after day seven. Helping you every step of the way is our Onboarding Coordinator, who guides you throughout your entire launch process. You’ll have ongoing support from our operations and marketing teams, plus structured field visits from OLP mentors. You’ll also have access to online resources for best practices and marketing materials. And because we believe that you should never stop learning, we offer unique classes and annual meetings to take our franchisees to the next level, including a festive holiday lighting class.

Next-Level Marketing and Operational Support

To be part of OLP means having access to the best tools and marketing programs in the business.

Here’s what you can expect as an OLP franchisee:

  • Lead-gen services that work: OLP is the brand it is today because of our tried-and-true marketing practices. As a OLP franchisee, you’ll have access to traditional lead-gen programs, such as direct mail, print advertising, home-and-garden shows and referral marketing, as well as best-in-class digital marketing to give your business a strong online presence.
  • Marketing that cuts through the noise: Marketing can be complicated and time consuming. You don’t have to do it alone. Our experienced marketing professionals will help you develop cost-effective annual marketing plans and devise solid strategies to make an impact in your marketplace.
  • Clients who are loyal: We’ll train you to maintain strong client relationships to help secure recurring revenue and referrals. We have a well-defined process from nurturing relationships, from the first call to the post-installation follow-up. Our client loyalty rates are comparable to those of world-class brands, which means your clients will turn to you again and again.
  • A tech platform that makes your job easier: OLP’s suite of technology tools make it easier for you to operate your business, from CRM and field operations to accounting and marketing. Be faster. Be more efficient. Get more done!
  • A network of experts: As an OLP franchisee, you’ll be part of a network of pros who’ve been there, done that. These will be your partners in business who you can turn to for advice, guidance and support.

Next steps

Become Your Local
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A typical investment to open a franchise ranges from $85,025 - $184,050 *Required Fields